Category: empathy

How to Make Your Customers' Brains Light Up, According to Science

How to Make Your Customers’ Brains Light Up, According to Science

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Contently cofounder Shane Snow has been called a lot of things in the press: “maverick,” “wunderkind,” “insanely addicting.” According to these people, he’s apparently the love child of John McCain, Mark Zuckerberg, and a bag of Doritos. But I’ll let you in on a secret: He’s actually just a huge geek. That’s the only way […]

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