Category: enablement

The newsroom approach to brand storytelling

The newsroom approach to brand storytelling

By admin 3 0

The eternal appeal of storytelling is easily explained: our brains are wired to follow narratives. As such, we can engage an audience of any size when we manage to grip them with a compelling story that unravels over time through an emotive plot. The application of storytelling skills is widespread in the marketing industry, as […]

READ MORE
Show Buttons
Hide Buttons