Category: engagement

Metrics to support 'your' digital monetization strategy

Metrics to support ‘your’ digital monetization strategy

By admin 1 0

Recently there was a New York Times piece discussing ‘influencers’ on social media channels and their challenges and frustrations making a living online. This followed a previous, similar piece in the New York Post about someone attempting to gain Instagram stardom by purchasing elaborate trips and fashion, which left them in financial ruin. For the […]

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Does Bounce Rate Really Matter in Content Marketing?

Does Bounce Rate Really Matter in Content Marketing?

By admin 3 0

In my opinion, content marketing’s most misunderstood metric is bounce rate. As Contently’s manager of distribution services, it’s a data point I deal with on a daily basis. Time after time, clients come to me with the same troubling question.“Our engagement metrics look great,” they say, “but our bounce rate is so high. Isn’t that […]

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How can I tell if my social media strategy is generating results?

How can I tell if my social media strategy is generating results?

By admin 1 0

It’s common to wonder whether your social media strategy is really generating the results you had in mind. According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuring their social ROI to be their top challenge. What makes a social media strategy successful? Every goal can be measured by different […]

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