Category: EU

How the GDPR promises to improve personalization

How the GDPR promises to improve personalization

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When the General Data Protection Regulation (GDPR) goes into effect in May, marketers will need explicit consent from EU residents to store or use any of their data. The regulation comes with a hefty fine, so marketers have at least 20 million reasons to comply. This will ultimately result in greater transparency and greater trust, which […]

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From 1980 through next May: The evolution of GDPR

From 1980 through next May: The evolution of GDPR

By admin 6 0

Two years after it was announced by the European Parliament, the Council of the European Union and the European Commission, the General Data Protection Regulation (GDPR) becomes legally binding on May 25, 2018. This new regulation legally prohibits marketers from storing or using EU residents’ personal data without their consent. Consent must be explicit. Opt-out […]

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