Category: Facebook: F8

Facebook unveils new analytics features, including a tool to track the omnichannel journey

Facebook unveils new analytics features, including a tool to track the omnichannel journey

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Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference. Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and reporting, so marketers can see what users are doing right before they take an action […]

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What's different about digital marketing in the cannabis industry?

What’s different about digital marketing in the cannabis industry?

By admin 8 0

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company […]

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