Category: Facebook: Messenger

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

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At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger car, Sephora enabled virtual […]

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