Category: Facebook: Mobile

Attention + intensity: Tips for navigating the new age of media strategy

Attention + intensity: Tips for navigating the new age of media strategy

By admin 4 0

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer […]

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Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

By admin 2 0

Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages has lifted 1.5 times during the past year. To mark the two-year anniversary of the livestreaming feature, Facebook released a number of stats around live broadcasts on the […]

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