Category: Facebook: Statistics

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

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The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most […]

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