Category: Facebook: Video

Facebook’s pre-roll ad test will only run in Watch, not News Feed

Facebook gives creators new ways to monetize videos, while pushing more users to Watch

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Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger audience to Watch, the site’s video hub with original content programming. In its latest announcement around video, Facebook is launching new “preview” trailers for Watch programming that will run within the News Feed. The previews […]

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Facebook's 'Premieres' video format will let publishers post prerecorded video as live footage

Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage

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Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site. Comments, reactions and interactions with the […]

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Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

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Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages has lifted 1.5 times during the past year. To mark the two-year anniversary of the livestreaming feature, Facebook released a number of stats around live broadcasts on the […]

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Facebook’s pre-roll ad test will only run in Watch, not News Feed

Facebook’s pre-roll ad test will only run in Watch, not News Feed

By admin 5 0

Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s […]

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