Category: finance

A look at TradeStation's omnichannel rebrand

A look at TradeStation’s omnichannel rebrand

By admin 7 0

When you think about an executive at a financial institution, what mental image immediately comes to mind? You may be picturing a blue suit, but definitely not blue hair. But there TradeStation President John Bartleman was, getting his hair colored in the middle of the Oculus, the futuristic-looking mall at the base of New York City’s World […]

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Chase CMO Kristin Lemkau and the evolution of the ad unit

By admin 5 0

One of the world’s largest financial institutions, JPMorgan Chase is obviously known more for money than media. But CMO Kristin Lemkau still sees, and is excited about, the bank’s future as more of its own media company. Since anyone can put anything on YouTube, digital technology has democratized distribution. Chase already has that and now […]

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How RBC Uses Content Across 14 Departments

How RBC Uses Content Across 14 Departments

By admin 9 0

Successful content marketing is about more than just creativity. According to SiriusDecisions, 60 to 70 percent of content created by marketing departments currently sits unused. But some brands have already figured out how to maximize the value of their content. In Canada, RBC is a great example of what happens when a large […]

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