Category: first party data

5 first-party data strategies to power your personalization

5 first-party data strategies to power your personalization

By admin 2 0

Every brand understands—or should understand—the importance of data. And no data is more valuable than first-party shopper behavior data, which is derived directly from your customers. Since first-party data comes straight from the source, this eliminates any games of telephone, enabling marketers to better understand—and build stronger relationships with—their customers. According to CPC Strategy’s “How […]

READ MORE
How US businesses are preparing

How US businesses are preparing

By admin 4 0

The General Data Protection Regulation (GDPR) will revolutionize how organizations capture, process, and utilize the data they hold on their customers. Although the new laws will exclusively cover EU citizens, their implications will be felt much further afield. Any business that holds data (including IP addresses and online browsing history) on an EU citizen must […]

READ MORE
Show Buttons
Hide Buttons