Category: GDPR – General Data Protection Regulation

JLINC launches an open consent-managing protocol

JLINC launches an open consent-managing protocol

By admin Like 0

There’s a lot of consent being given these days, and there are a lot of solutions to manage that consent. A new open protocol called JLINC offers another choice. Developed over the last three years, the protocol was launched May 25, the day that the consent-requiring General Data Protection Regulation (GDPR) went into effect. A […]

READ MORE
After GDPR, here come the Unintended Consequences

After GDPR, here come the Unintended Consequences

By admin 4 0

It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. It’s the same with Unintended Consequences. And, given its complexity and scope, it’s likely that the General Data Protection Regulation (GDPR) — whose implementation begins today — will […]

READ MORE
Google to join IAB Europe's Transparency and Consent Framework

Google to join IAB Europe’s Transparency and Consent Framework

By admin 4 0

Google will soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just three days before the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). The news was first reported by AdExchanger. The framework is designed in part to allow advertisers and publishers to […]

READ MORE
As GDPR approaches, marketers are moving away from their reliance on third-party data

As GDPR approaches, marketers are moving away from their reliance on third-party data

By admin 3 0

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is […]

READ MORE
MarTech Today's GDPR guide for marketers is now available

MarTech Today’s GDPR guide for marketers is now available

By admin 5 0

As the May 25, 2018, deadline for compliance with the General Data Protection Regulation (GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything. GDPR is a sweeping set of new data privacy rules that govern the collection and use of […]

READ MORE
Facebook to change terms of service for members outside Europe ahead of GDPR

Facebook to change terms of service for members outside Europe ahead of GDPR

By admin 6 0

Facebook will change the way it administers its terms of service (TOS) for 1.5 million users in Africa, Asia, Australia and Latin America, the company confirmed today. Though users in those territories previously agreed to TOS dictated by the company’s corporate entity in the EU nation of Ireland, now they must legally agree to be bound […]

READ MORE
Survey: Chasm exists between brands and consumers on data privacy

Senators introduce privacy “bill of rights” to protect consumer data

By admin 8 0

Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook […]

READ MORE
Here are some more misconceptions about GDPR

Here are some more misconceptions about GDPR

By admin 2 0

There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, we now offer a new batch gleaned from a chat with Clive Boonzaaier, director of governance, risk and […]

READ MORE
PageFair on IAB consent framework: ‘Violates GDPR’

Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’

By admin 3 0

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial […]

READ MORE
PageFair on IAB consent framework: ‘Violates GDPR’

PageFair on IAB consent framework: ‘Violates GDPR’

By admin 2 0

Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly framework for advertising in a real-time bidding environment. That framework proposes that websites present visitors with consent options about using their data for specific ad purposes. (A version covering mobile apps is in the works.) A visitor’s […]

READ MORE
IAB Europe unveils its GDPR Transparency & Consent Framework

IAB Europe unveils its GDPR Transparency & Consent Framework

By admin 4 0

If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation (GDPR) is supposed to work, the Interactive Advertising Bureau (IAB) Europe is out with a proposed solution. This week, it is releasing a draft tech specification of its open source GDPR Transparency & Consent […]

READ MORE
Kantara Initiative is out with a new version of its user data access specs

Kantara Initiative is out with a new version of its user data access specs

By admin 4 0

While the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the first. Founded in 2009 and based in Wakefield, Massachusetts, the Kantara Initiative is one of the other efforts. It’s a non-profit global consortium of about 70 companies that is designed to improve the trustworthy […]

READ MORE
Right behind the GDPR, there’s the ePrivacy Regulation

Here are 9 misconceptions about GDPR

By admin 2 0

The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podman, a digital policy consultant (who also consults […]

READ MORE
‘Consent is unworkable’ for programmatic ads in the era of GDPR

‘Consent is unworkable’ for programmatic ads in the era of GDPR

By admin 2 0

Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has spent the last two years trying to figure out how GDPR is supposed to work, given the current digital ad environment. […]

READ MORE
Right behind the GDPR, there’s the ePrivacy Regulation

Right behind the GDPR, there’s the ePrivacy Regulation

By admin 2 0

If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change. An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna […]

READ MORE
Will GDPR and blockchain live up to their hype in 2018?

Will GDPR and blockchain live up to their hype in 2018?

By admin 5 0

Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say about what 2018 holds for these two trends. Blockchain could solve all our problems — […]

READ MORE
Show Buttons
Hide Buttons