Category: GDPR

Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Retargeting gets credit for sales that would have happened organically, say 83% of marketers

By admin 1 0

With today’s customer journey being more complicated than ever, it’s rare for the first touchpoint to result in a sale. Retargeting makes sense as a solution to that, designed to convert online window shoppers. The problem is, there’s so much bad retargeting out there. The repetitive ads that follow you all around the Internet have […]

READ MORE
The story of data, Part 5: Where are we going?

The story of data, Part 5: Where are we going?

By admin 3 0

Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. […]

READ MORE
Is Google taking over the attribution landscape after GDPR?

Is Google taking over the attribution landscape after GDPR?

By admin 2 0

Marketing attribution can help marketers discover the blind spots of their strategy by focusing on all the touchpoints of their funnel. It has turned into a rising trend among marketers as it offers a great opportunity of being more efficient with the budget. Google wanted to explore the trend of a data-driven attribution model by […]

READ MORE
After GDPR, here come the Unintended Consequences

After GDPR, here come the Unintended Consequences

By admin 4 0

It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. It’s the same with Unintended Consequences. And, given its complexity and scope, it’s likely that the General Data Protection Regulation (GDPR) — whose implementation begins today — will […]

READ MORE
Google to join IAB Europe's Transparency and Consent Framework

Google to join IAB Europe’s Transparency and Consent Framework

By admin 4 0

Google will soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just three days before the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). The news was first reported by AdExchanger. The framework is designed in part to allow advertisers and publishers to […]

READ MORE
As GDPR approaches, marketers are moving away from their reliance on third-party data

As GDPR approaches, marketers are moving away from their reliance on third-party data

By admin 3 0

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is […]

READ MORE
MarTech Today's GDPR guide for marketers is now available

MarTech Today’s GDPR guide for marketers is now available

By admin 5 0

As the May 25, 2018, deadline for compliance with the General Data Protection Regulation (GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything. GDPR is a sweeping set of new data privacy rules that govern the collection and use of […]

READ MORE
Facebook to change terms of service for members outside Europe ahead of GDPR

Facebook to change terms of service for members outside Europe ahead of GDPR

By admin 6 0

Facebook will change the way it administers its terms of service (TOS) for 1.5 million users in Africa, Asia, Australia and Latin America, the company confirmed today. Though users in those territories previously agreed to TOS dictated by the company’s corporate entity in the EU nation of Ireland, now they must legally agree to be bound […]

READ MORE
Survey: Chasm exists between brands and consumers on data privacy

Senators introduce privacy “bill of rights” to protect consumer data

By admin 8 0

Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook […]

READ MORE
Here are some more misconceptions about GDPR

Here are some more misconceptions about GDPR

By admin 2 0

There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, we now offer a new batch gleaned from a chat with Clive Boonzaaier, director of governance, risk and […]

READ MORE
YouTube rolls out new chat replay, automatic captions & more for live streaming videos

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

By admin 1 0

YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,” […]

READ MORE
9 steps you can take now to get prepared for GDPR

9 steps you can take now to get prepared for GDPR

By admin 8 0

If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are subject to a slew of new rules, which […]

READ MORE
PageFair on IAB consent framework: ‘Violates GDPR’

PageFair on IAB consent framework: ‘Violates GDPR’

By admin 2 0

Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly framework for advertising in a real-time bidding environment. That framework proposes that websites present visitors with consent options about using their data for specific ad purposes. (A version covering mobile apps is in the works.) A visitor’s […]

READ MORE
IAB Europe unveils its GDPR Transparency & Consent Framework

IAB Europe unveils its GDPR Transparency & Consent Framework

By admin 4 0

If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation (GDPR) is supposed to work, the Interactive Advertising Bureau (IAB) Europe is out with a proposed solution. This week, it is releasing a draft tech specification of its open source GDPR Transparency & Consent […]

READ MORE
Are brands any safer? Is programmatic ad buying any more transparent?

Are brands any safer? Is programmatic ad buying any more transparent?

By admin 3 0

A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either “grow up” or P&G would pull their ads. In […]

READ MORE
Kantara Initiative is out with a new version of its user data access specs

Kantara Initiative is out with a new version of its user data access specs

By admin 4 0

While the upcoming General Data Protection Regulation (GDPR) is the largest and best-known effort to guard personal data, it’s not the first. Founded in 2009 and based in Wakefield, Massachusetts, the Kantara Initiative is one of the other efforts. It’s a non-profit global consortium of about 70 companies that is designed to improve the trustworthy […]

READ MORE
Right behind the GDPR, there’s the ePrivacy Regulation

Here are 9 misconceptions about GDPR

By admin 2 0

The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podman, a digital policy consultant (who also consults […]

READ MORE
‘Consent is unworkable’ for programmatic ads in the era of GDPR

‘Consent is unworkable’ for programmatic ads in the era of GDPR

By admin 2 0

Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has spent the last two years trying to figure out how GDPR is supposed to work, given the current digital ad environment. […]

READ MORE
How US businesses are preparing

How US businesses are preparing

By admin 4 0

The General Data Protection Regulation (GDPR) will revolutionize how organizations capture, process, and utilize the data they hold on their customers. Although the new laws will exclusively cover EU citizens, their implications will be felt much further afield. Any business that holds data (including IP addresses and online browsing history) on an EU citizen must […]

READ MORE
Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

By admin 7 0

It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

READ MORE
Right behind the GDPR, there’s the ePrivacy Regulation

Right behind the GDPR, there’s the ePrivacy Regulation

By admin 2 0

If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation? While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change. An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna […]

READ MORE
How the GDPR promises to improve personalization

How the GDPR promises to improve personalization

By admin 6 0

When the General Data Protection Regulation (GDPR) goes into effect in May, marketers will need explicit consent from EU residents to store or use any of their data. The regulation comes with a hefty fine, so marketers have at least 20 million reasons to comply. This will ultimately result in greater transparency and greater trust, which […]

READ MORE
Increased transparency and increased trust

Increased transparency and increased trust

By admin 7 0

In just six months, the General Data Protection Regulation (GDPR) officially goes into effect. Marketers will no longer be allowed to collect, store or use the personal data of any European Union (EU) citizen without their explicit consent. Compliance is non-negotiable, given the huge financial ramifications. On the surface, the regulation may sound draconian. But […]

READ MORE
From 1980 through next May: The evolution of GDPR

From 1980 through next May: The evolution of GDPR

By admin 6 0

Two years after it was announced by the European Parliament, the Council of the European Union and the European Commission, the General Data Protection Regulation (GDPR) becomes legally binding on May 25, 2018. This new regulation legally prohibits marketers from storing or using EU residents’ personal data without their consent. Consent must be explicit. Opt-out […]

READ MORE
Show Buttons
Hide Buttons