Category: Google: Display Advertising

DoubleClick Bid Manager opens up digital audio ad buying globally

DoubleClick Bid Manager opens up digital audio ad buying globally

By admin 2 0

As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US […]

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Google is testing ads in its app Feed

Google is testing ads in its app Feed

By admin 2 0

Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in the Google […]

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Driving calls with PPC: 5 mistakes most search marketers make

Driving calls with PPC: 5 mistakes most search marketers make

By admin 3 0

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any considered purchase category where […]

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Google News Initiative kicks off with Subscribe With Google, other efforts

Google News Initiative kicks off with Subscribe With Google, other efforts

By admin 4 0

Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses came into clearer focus on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers, called the Google News Initiative. It builds on several of the […]

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Google says 100+ ad networks support AMP, releases 3rd-party technology support

Google says 100+ ad networks support AMP, releases 3rd-party technology support

By admin 5 0

Last spring, Google started automatically converting Google-delivered display ads to AMP when served on AMP-enabled pages on publisher sites last year. Now, Google is sharing some stats on how those conversions are working for publishers at AMP Conf and in a year-in-review post. The company also released Real-Time Config to enable publishers to integrate third-party technology […]

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A final call? Unilever threatens to pull ads from platforms swamped with 'toxic' content

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

By admin 6 0

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust […]

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DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

By admin 5 0

Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player […]

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For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

By admin 3 0

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces, causing drops in revenue. There has been speculation on the AdSense forum that the issue […]

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