Category: Google: Paid search

If you’re not updating ROAS and CPA targets frequently, you’re missing out

If you’re not updating ROAS and CPA targets frequently, you’re missing out

By admin 1 0

Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management because it requires lots of […]

READ MORE
5 Google Optimize tests to take AdWords to the next level

5 Google Optimize tests to take AdWords to the next level

By admin Like 0

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now […]

READ MORE
Hidden PPC traffic killers - Marketing Land

Hidden PPC traffic killers – Marketing Land

By admin 2 0

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep in the thrall of this […]

READ MORE
Pause underperforming ads with this updated AdWords script

Pause underperforming ads with this updated AdWords script

By admin 1 0

It’s no secret that split (A/B) testing is an essential part of a successful AdWords campaign. I’m a big advocate of scientific testing, and it is a core part of how my company, Brainlabs, approaches paid search campaigns. Some time ago, I shared our A/B testing script, which enables you to set up control and […]

READ MORE
The new Google AdWords interface is coming soon. Are you ready?

The new Google AdWords interface is coming soon. Are you ready?

By admin 3 0

Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many of us using the new interface have been asking questions like “Have you seen this feature/report/functionality in the new interface?” If you are frustrated by […]

READ MORE
What's different about digital marketing in the cannabis industry?

What’s different about digital marketing in the cannabis industry?

By admin 8 0

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company […]

READ MORE
Giants collide: Google’s impending showdown with Amazon

Giants collide: Google’s impending showdown with Amazon

By admin 8 0

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In […]

READ MORE
Are you ready for the attribution changes coming to Google AdWords?

Are you ready for the attribution changes coming to Google AdWords?

By admin 4 0

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click attribution sometime this year. This means advertisers will have to opt into one of several other attribution models available in Google. In this article, I’ll provide some general commentary on […]

READ MORE
4 ways to get more out of Bing Ads

4 ways to get more out of Bing Ads

By admin 5 0

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]

READ MORE
3 AdWords features you're probably underutilizing

3 AdWords features you’re probably underutilizing

By admin 4 0

The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns. Unfortunately, this means we’re prone to getting stuck in our ways, […]

READ MORE
Show Buttons
Hide Buttons