Category: Google: Search

Priorities for diagnosing JavaScript-powered websites

Priorities for diagnosing JavaScript-powered websites

By admin 1 0

In the last 20 years, Google’s search engine has changed a lot. If we take a look at technology and web development as a whole, we can see the pace of change is pretty spectacular. This website from 1998 was informative, but not very attractive or easy to use: Modern websites not only look much […]

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How to forecast the revenue opportunity for the coveted 'position 0'

How to forecast the revenue opportunity for the coveted ‘position 0’

By admin 1 0

Today’s article is a continuation of “Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position zero (0), also known as the featured snippet: To sit at the top of the search engine results page. To capture queries within voice-based search results. […]

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Ask the #SMXperts: Going All-In On AMP

Ask the #SMXperts: Going All-In On AMP

By admin 3 0

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul Shapiro, with an introduction from moderator Michelle Robbins. Michelle Robbins Google announced it’s AMP (Accelerated Mobile Pages) project 2 […]

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Pause underperforming ads with this updated AdWords script

Pause underperforming ads with this updated AdWords script

By admin 1 0

It’s no secret that split (A/B) testing is an essential part of a successful AdWords campaign. I’m a big advocate of scientific testing, and it is a core part of how my company, Brainlabs, approaches paid search campaigns. Some time ago, I shared our A/B testing script, which enables you to set up control and […]

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Ask the SMXperts: The latest in advanced technical SEO

Ask the SMXperts: The latest in advanced technical SEO

By admin 2 0

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm and Brian Weiss, with an introduction from moderator Michelle Robbins. Michelle Robbins Technical SEO is the foundation […]

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Why do we overcomplicate link building?

Why do we overcomplicate link building?

By admin Like 0

People regularly ask me what tactics and strategies I can share with them about link building. When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long faces. I don’t have any top-secret methods for finding good linking […]

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What's different about digital marketing in the cannabis industry?

What’s different about digital marketing in the cannabis industry?

By admin 8 0

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company […]

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Giants collide: Google’s impending showdown with Amazon

Giants collide: Google’s impending showdown with Amazon

By admin 8 0

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In […]

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SEO Ranking factors panel: SMX West session recap

SEO Ranking factors panel: SMX West session recap

By admin 5 0

I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. Any discussion of ranking factors raises a lot of emotions and controversy, and this was no exception. It is important to understand how to use information from these types of sessions: None […]

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Do or die? Session recap from SMX West

Do or die? Session recap from SMX West

By admin 7 0

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow. […]

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6 smart e-commerce lessons to boost local business

6 smart e-commerce lessons to boost local business

By admin 7 0

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened a bookstore in Seattle and […]

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What's next for technical SEO?

What’s next for technical SEO?

By admin 3 0

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and […]

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