Category: How To Guides: Marketing Strategy

Already doing SEO? Add these two things to optimize for voice search

Already doing SEO? Add these two things to optimize for voice search

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How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what […]

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7 marketing and promotion tactics to get your content discovered

7 marketing and promotion tactics to get your content discovered

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It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often […]

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Our top 10 Marketing Strategies columns of 2017

Our top 10 Marketing Strategies columns of 2017

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As we head into the new year, it’s a good time to look back at the marketing trends and tactics that shaped 2017. After all, knowing what worked and what didn’t in the industry will help both you and your organization plan strategically for the year ahead. Marketing Land’s most popular columns of the year […]

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How to nurture new vs. existing leads

How to nurture new vs. existing leads

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Leads — they drive business forward. We advertise, blog, curate social accounts, use social networks and directly pay for leads because they are a means to profitable ends. Then why does collecting leads often create more questions than it answers? In my more than 25 years in marketing, I’ve come across countless people who struggle […]

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