Category: How To Guides: Search Marketing

How to forecast the revenue opportunity for the coveted 'position 0'

How to forecast the revenue opportunity for the coveted ‘position 0’

By admin 1 0

Today’s article is a continuation of “Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position zero (0), also known as the featured snippet: To sit at the top of the search engine results page. To capture queries within voice-based search results. […]

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SEO Ranking factors panel: SMX West session recap

SEO Ranking factors panel: SMX West session recap

By admin 6 0

I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. Any discussion of ranking factors raises a lot of emotions and controversy, and this was no exception. It is important to understand how to use information from these types of sessions: None […]

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5 easy but smart SEO wins to boost content and link-building efforts

5 easy but smart SEO wins to boost content and link-building efforts

By admin 6 0

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you […]

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How to integrate display with search and video

How to integrate display with search and video

By admin 3 0

This is for all you GDN (Google Display Network) displayers out there. I repeat, this is just for GDN display advertising and how you can use data from AdWords and YouTube to improve your targeting. Read on if that sounds good. Audience data is key to a good PPC (pay-per-click) strategy, and it can be […]

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