Category: Influencer marketing

Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Why CMO Eric Reynolds doesn’t believe it’s enough to simply be “consumer-driven”

By admin 4 0

When you think of Clorox, what comes to mind? You’re probably envisioning some blindingly white T-shirts fresh out of the dryer, an immaculate countertop or even a sparkling toilet. The brand’s ethos is simple and universal: Everyone loves a clean environment. Clorox CMO Eric Reynolds points out that while only 8% of people actually enjoy […]

READ MORE
How will the social media landscape change in 2018?

How will the social media landscape change in 2018?

By admin 3 0

It’s a new year and it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018? The end of Facebook engagement bait Facebook will demote the posts that directly encourage users to engage with a page, begging for like, shares and comments. With those […]

READ MORE
Q+A with Walmart CMO Tony Rogers

Q+A with Walmart CMO Tony Rogers

By admin 4 0

Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over the last few years, even […]

READ MORE
murky-world-influencer-marketing

How Non-Disclosure Can Hurt Your Brand

By admin 1 0

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I heartily endorse this event or product,” says a monotone Krusty the Clown in a snippet of video used to advertise everything from cough syrup to atomic particle accelerators. […]

READ MORE
Infographic: The Influence of Instagram

Infographic: The Influence of Instagram

By admin 5 0

Once upon a time, Snapchat was in line to take over the social network throne from Facebook. It had unique features, fast growth, and celebrity superusers. But as the hype faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model. As Snapchat’s standing dipped, Instagram took off. In […]

READ MORE
Show Buttons
Hide Buttons