Category: Keywords

Q+A with IKEA's Kendra Ferguson

Q+A with IKEA’s Kendra Ferguson

By admin 2 0

IKEA is a natural fit for Pinterest, where home decor is one of the most popular categories. Recognizing its potential early on, IKEA was actually the first brand to launch a search campaign through Pinterest’s self-serve platform. As Pinterest has evolved into more of a visual search engine, IKEA’s strategy evolved right along with it. Last […]

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How Tiffany & Co., Gucci and LVMH are embracing digital transformation

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

By admin 1 0

It’s no secret that some industries have embraced digital transformation faster than others. Luxury brands have typically been at the slower end of the scale. Ecommerce democratizes access to products and information. However, for brands like Tiffany & Co., Chanel and Gucci, exclusivity is a good thing. Luxury brands trade on their names. The name […]

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Strategies for expanding your search marketing

Strategies for expanding your search marketing

By admin 3 0

Every brand wants to be a global powerhouse, right? But of course, breaking into other markets is easier said than done. Marketers must keep the diverse needs and cultures of consumers in mind, optimizing their web presence and content strategies accordingly. From an SEO perspective, that requires specific action plans separate from those executed in […]

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