Category: lead generation

Cleaning up data for the B2B sales cycle

Cleaning up data for the B2B sales cycle

By admin 3 0

Every day last year, we created an average of 44.1 exabytes of data. That’s an unfathomably high number roughly equivalent to about 369 million Macbook Pros. With the volume of data out there, marketers have gotten savvier about how to process and utilize it to reach consumers. The problem is, most of that data is […]

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How can you optimize your landing page for maximum conversions?

How can you optimize your landing page for maximum conversions?

By admin 4 0

You only get one chance to make a first impression—and it’s a quick one. Only a tenth of a second, according to Princeton psychologists. Landing pages are where many people have their first interactions with your company, and they can be crucial in determining whether or not someone becomes a customer. Everything about the marketing […]

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