Category: Leadership

The newsroom approach to brand storytelling

The newsroom approach to brand storytelling

By admin 3 0

The eternal appeal of storytelling is easily explained: our brains are wired to follow narratives. As such, we can engage an audience of any size when we manage to grip them with a compelling story that unravels over time through an emotive plot. The application of storytelling skills is widespread in the marketing industry, as […]

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Your Now, Next, Long Plan

Your Now, Next, Long Plan

By admin 9 0

The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter. The tiny downside of this is that our parents likely never had […]

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