Category: Legal: Privacy

The story of data, Part 5: Where are we going?

The story of data, Part 5: Where are we going?

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Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. […]

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Taking aim at Facebook & others: Apple says it is 'shutting down' tracking from Like & Share buttons and conversation platforms

Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms

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Apple further entrenched its strategic positioning as privacy protector against the ad tech ecosystem at WWDC, its annual developer conference, on Monday. Apple is taking aim at Facebook’s Like buttons, Disqus comments widgets and other third-party APIs that can be used for data collection, tracking and ad targeting. Last year, Apple shrugged at industry pushback that […]

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California ballot measure could become 'America's GDPR'

California ballot measure could become ‘America’s GDPR’

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Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare voters into not approving the measure. Proponents present […]

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Google to join IAB Europe's Transparency and Consent Framework

Google to join IAB Europe’s Transparency and Consent Framework

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Google will soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just three days before the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). The news was first reported by AdExchanger. The framework is designed in part to allow advertisers and publishers to […]

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Australian privacy regulators examining Google's Android location-data collection

Australian privacy regulators examining Google’s Android location-data collection

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European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a market competition report to Australian regulators that asserts, “Alphabet receives detailed information about people’s internet […]

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As GDPR approaches, marketers are moving away from their reliance on third-party data

As GDPR approaches, marketers are moving away from their reliance on third-party data

By admin 3 0

With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping rules that govern the handling of European Union users’ data, no matter where they are located. The deadline for enforcement of the legislation is […]

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MarTech Today's GDPR guide for marketers is now available

MarTech Today’s GDPR guide for marketers is now available

By admin 5 0

As the May 25, 2018, deadline for compliance with the General Data Protection Regulation (GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything. GDPR is a sweeping set of new data privacy rules that govern the collection and use of […]

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Facebook to change terms of service for members outside Europe ahead of GDPR

Facebook to change terms of service for members outside Europe ahead of GDPR

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Facebook will change the way it administers its terms of service (TOS) for 1.5 million users in Africa, Asia, Australia and Latin America, the company confirmed today. Though users in those territories previously agreed to TOS dictated by the company’s corporate entity in the EU nation of Ireland, now they must legally agree to be bound […]

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Survey: Chasm exists between brands and consumers on data privacy

Senators introduce privacy “bill of rights” to protect consumer data

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Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook […]

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Survey: Chasm exists between brands and consumers on data privacy

Survey: Chasm exists between brands and consumers on data privacy

By admin 7 0

Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being […]

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Facebook moves to 'fix' the News Feed by de-emphasizing commercial content

Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

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Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and […]

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9 steps you can take now to get prepared for GDPR

9 steps you can take now to get prepared for GDPR

By admin 8 0

If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are subject to a slew of new rules, which […]

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Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy

Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy

By admin 3 0

And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and Twitter executives on data privacy issues, triggered by the Cambridge Analytica data-mining controversy, which, as far as we know, has nothing to do with Google or Twitter. Facebook CEO Mark Zuckerberg said this past weekend that […]

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