Category: location-based marketing

Q+A with TGI Fridays' Sherif Mityas

Q+A with TGI Fridays’ Sherif Mityas

By admin 3 0

When you think of artificial intelligence, what are the first names to come to mind? We’re guessing you answered that question in your head with Microsoft, Google or Amazon, and not TGI Fridays. Still, over the last year and a half, AI has become a big enough part of the brand’s overall strategy that Chief […]

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What does the future look like for Snapchat?

What does the future look like for Snapchat?

By admin 1 0

Q1’s earnings reports are out: Facebook had a great quarter and Snap… did not. This, despite the scandals plaguing the former and the latter’s efforts to improve. Over the last few weeks, Snapchat has rolled out new augmented reality features for users, and better location data and unskippable video ads for marketers. Does this mean […]

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Real-time relevance and predicting purchases

Real-time relevance and predicting purchases

By admin 6 0

It’s common for consumers to receive promotions from retailers after they’ve made a purchase. But wouldn’t people find that promotion more valuable in real time, when they’re actually in the store? Fifty-eight percent of consumers think so, according to Eagle Eye Research. This highlights the evolution of real-time marketing, which is particularly important when reaching […]

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