Category: L’Oreal

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

By admin 5 0

Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

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Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Why CMO Eric Reynolds doesn’t believe it’s enough to simply be “consumer-driven”

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When you think of Clorox, what comes to mind? You’re probably envisioning some blindingly white T-shirts fresh out of the dryer, an immaculate countertop or even a sparkling toilet. The brand’s ethos is simple and universal: Everyone loves a clean environment. Clorox CMO Eric Reynolds points out that while only 8% of people actually enjoy […]

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers, according to new research from Kiip

[Study] Capitalizing on “mobile moments” is the key to connecting with consumers, according to new research from Kiip

By admin 2 0

It’s one of the biggest cliches around: Marketers should aim to reach the right consumer at the right place at the right time. But part of what makes it so prevalent is that, well, it’s true. Marketers absolutely should aim for that. However, the proliferation of mobile devices makes it easier said than done. Though […]

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6 changes in marketing measurement that will impact 2018

6 changes in marketing measurement that will impact 2018

By admin 4 0

“One of the biggest pitfalls for performance measurement is to measure the ‘part’ with ignorance of the ‘whole,’” wrote Pearl Zhu, author of the Digital Master book series. Her quote perfectly reflects the growing realization of marketing measurement’s critical role. We see a requirement to evolve beyond attributing the value of a conversion to single […]

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