Category: Loyalty

How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

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For a while, Chipotle was the darling of the quick service restaurant (QSR) category, frequently cited as a catalyst in millennials “killing” fast food and casual dining chains. Chipotle was perceived as just as fast but far healthier, in addition to boasting more natural and ethically-sourced ingredients. But after a series of food safety issues, […]

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Metrics to support 'your' digital monetization strategy

Metrics to support ‘your’ digital monetization strategy

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Recently there was a New York Times piece discussing ‘influencers’ on social media channels and their challenges and frustrations making a living online. This followed a previous, similar piece in the New York Post about someone attempting to gain Instagram stardom by purchasing elaborate trips and fashion, which left them in financial ruin. For the […]

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Real-time relevance and predicting purchases

Real-time relevance and predicting purchases

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It’s common for consumers to receive promotions from retailers after they’ve made a purchase. But wouldn’t people find that promotion more valuable in real time, when they’re actually in the store? Fifty-eight percent of consumers think so, according to Eagle Eye Research. This highlights the evolution of real-time marketing, which is particularly important when reaching […]

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