Category: Machine Learning & Artificial Intelligence

The story of data, Part 5: Where are we going?

The story of data, Part 5: Where are we going?

By admin 3 0

Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. […]

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Bottos launches a marketplace for data to train AI models

Bottos launches a marketplace for data to train AI models

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Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples. A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an […]

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Facebook moves to 'fix' the News Feed by de-emphasizing commercial content

Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

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Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and […]

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Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

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Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as […]

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Accelerating your AI journey -- 5 steps to get CMOs started

Accelerating your AI journey — 5 steps to get CMOs started

By admin 3 0

The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their competition, now is the time to get started with this new capability. As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the perception is that AI […]

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Personalization & machine learning in 2018: From comms to content

Personalization & machine learning in 2018: From comms to content

By admin 3 0

In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But if there’s one common solution, it’s content so relevant that it’s impossible to ignore. Personalization has been an agenda item […]

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What is the future of artificial intelligence?

What is the future of artificial intelligence?

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In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI?  I asked some marketers to find out. Speak up, Alexa Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says that 2018 will be “the year the voice trend becomes […]

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