Category: marketing attribution

How to measure a multi-channel marketing strategy

How to measure a multi-channel marketing strategy

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Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different channels? It’s not enough nowadays to promote your brand in one channel if you want to maximise your brand’s exposure. Marketers know that a successful digital strategy involves a combined use of […]

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The rise of marketing attribution and the benefits for marketers

The rise of marketing attribution and the benefits for marketers

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The marketing landscape becomes more complicated year-by-year with the influence of technology and the new channels that show up. A multi-channel strategy makes it imperative to discover the touchpoints of your work that led to a conversion. And this is the reason why marketing attribution has seen a growth in its prioritization among marketers. Marketing […]

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