Category: Marketing Automation

The story of data, Part 5: Where are we going?

The story of data, Part 5: Where are we going?

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Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. […]

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Identify and Rejuvenate Your Inactive Customers

Identify and Rejuvenate Your Inactive Customers

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By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer. Maybe they’re customers who haven’t purchased in the last year or those who haven’t responded to any marketing messages in the last 180 days. […]

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First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

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In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research firm Forrester predicts that spending for these kinds of tools will grow vigorously over the […]

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Segmentation

Segmentation

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This article is part of our series on customer experience where we look at how to connect data, intelligence, and experiences. Read the previous article, Great Customer Experiences Rely on Robust Identity Management. Your ability to deliver personalized customer experiences across multiple channels is increasingly being tested. There is a good reason for this – cross-channel […]

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Cart Recovery

Cart Recovery

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Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But […]

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave

From Direct Mail to Predictive Intelligence: Riding the Technology Wave

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Makers of Modern Marketing: Bence Gazdag Welcome back to the Makers of Modern Marketing at Oracle! A new blog series dedicated to the drivers, architects, and risk-takers behind marketing at Oracle to give readers a peek into how they are applying our own products to drive innovation and build the future of digital marketing. This […]

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Congratulations to the 2018 Markie Award Winners!

Congratulations to the 2018 Markie Award Winners!

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Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards. This year marked a significant turn in our awards ceremony, as we welcomed our Oracle Commerce customers to participate in the Markie Awards submissions and celebrate the successes of their […]

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How To Win The Markie Award

How To Win The Markie Award

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Honoring excellence in marketing since 2007, Oracle’s Markie Award is a recognized global pillar of success. Companies of all sizes share their most innovative and successful campaigns in Omni-Channel Marketing, Content Marketing, Social Marketing, Data Management & Advertising, Web Optimization, Marketing Innovation and Analytics. With over 600 entries each year, becoming a Markie finalist or […]

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Forget The Hype And Really Understand What AI Can Do For You

Forget The Hype And Really Understand What AI Can Do For You

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Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity. But according to the latest research, marketers who successfully adopt and adapt artificial intelligence into their digital marketing strategy will most certainly rise above the rest. eMarketer recently published a report, Artificial Intelligence for Marketers in 2018: Finding […]

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Building the Foundation of Digital Marketing Success

Building the Foundation of Digital Marketing Success

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Welcome to the first installment of Makers of Modern Marketing at Oracle! A brand new blog series featuring interviews with the creators, architects and risk-takers behind marketing at Oracle. This series gives readers a peek into how marketers inside Oracle are applying our own products (“drinking our own champagne” as some might say) to drive […]

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Going back to basics to achieve true transformation

Going back to basics to achieve true transformation

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Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the best. To demystify what transformation really means for global organisations, the latest Eloqua User Forum heard from Oracle Marketing Cloud experts and leading brand […]

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Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

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Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a consistent and engaging presentation layer across digital channels, whether sites, portals, mobile web or apps, voice agents or other delivery platforms. Research firm Gartner is out with its first Magic Quadrant report on DXPs […]

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Connecting at scale: is it possible?

Connecting at scale: is it possible?

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If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed. This is a logical condition since, historically, marketers have been both praised and vilified (think of the series, Mad Men) for the work they do to manipulate their fellow humans and in […]

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Five reasons SMBs should be using email automation

Five reasons SMBs should be using email automation

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Since 84% of marketers describing their marketing automation strategy as at least somewhat successful, small and medium-sized businesses (SMB) can no longer afford to ignore this strategy. Email is a great place for them to start and here are four reasons why: 1. Email has the highest ROI of any digital marketing channel It’s not […]

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Marketing in a distracted, digital world

Marketing in a distracted, digital world

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In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

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Swrve adds support for OTT TV apps

Swrve adds support for OTT TV apps

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Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared […]

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Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing

Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing

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Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team. This post outlines some practical tips for using the Oracle Marketing Cloud and AppCloud offerings like Motiva AI to bring new adaptive intelligence capabilities into the way you […]

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How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

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As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Generally speaking, the low hanging fruit of marketing automation is often not being utilized to improve marketing KPIs, sales performance, and the customer experience. Only […]

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