Category: Marketing Strategies Column

Marketers: Never forget that we are at war

Marketers: Never forget that we are at war

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Blockbuster is often cited as the poster child of companies that got blindsided by a new rival. In just six years, Blockbuster went from $6 billion of revenue to bankruptcy, while Netflix went from a few hundred million to $2.2 billion. Blockbuster no doubt made a lot of mistakes on the way to their bankruptcy, […]

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What's different about digital marketing in the cannabis industry?

What’s different about digital marketing in the cannabis industry?

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The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company […]

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Giants collide: Google’s impending showdown with Amazon

Giants collide: Google’s impending showdown with Amazon

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Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In […]

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8 steps for avoiding disaster

8 steps for avoiding disaster

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Clients are taking more and more of their programmatic work in-house, and that migration is now increasingly moving beyond media buying to include creative work. In fact, here at our company, we’ve seen at least half a dozen major clients in the last 12 months take meaningful steps to bring digital creative in-house. Unfortunately, many […]

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What piqued your fellow marketers' interest this year -- our top 10 columns on Marketing Land

What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land

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If you’re here for strategic social media insights, you’re definitely not alone, as the bulk of the most-read columns of 2017 touched on social media marketing topics. From LinkedIn’s Matched Audiences to Facebook algorithm hacks to selling on social media and creating compelling content, these columns explored both time-tested tips and new products and techniques. […]

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Our top 10 Marketing Strategies columns of 2017

Our top 10 Marketing Strategies columns of 2017

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As we head into the new year, it’s a good time to look back at the marketing trends and tactics that shaped 2017. After all, knowing what worked and what didn’t in the industry will help both you and your organization plan strategically for the year ahead. Marketing Land’s most popular columns of the year […]

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How to nurture new vs. existing leads

How to nurture new vs. existing leads

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Leads — they drive business forward. We advertise, blog, curate social accounts, use social networks and directly pay for leads because they are a means to profitable ends. Then why does collecting leads often create more questions than it answers? In my more than 25 years in marketing, I’ve come across countless people who struggle […]

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