Category: marketing strategy

How to measure a multi-channel marketing strategy

How to measure a multi-channel marketing strategy

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Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different channels? It’s not enough nowadays to promote your brand in one channel if you want to maximise your brand’s exposure. Marketers know that a successful digital strategy involves a combined use of […]

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ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

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ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors. The second guide in the series is dedicated to enterprise SEO tools. With $80 billion predicted to be spent on […]

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