Category: Marketing Technology

ClickZ weekly MarTech briefing: June 4

ClickZ weekly MarTech briefing: June 4

By admin Like 0

Welcome to the first in our new series of weekly MarTech briefings. Here you will find key information from this week including key rounds of funding, new technologies entering the market, press releases, career moves, and spotlight on influencers social activity. If you have any news from the week that you would like us to […]

READ MORE
10 industries utilizing augmented reality

10 industries utilizing augmented reality

By admin 1 0

When it comes to Augmented reality, we often think of Pokémon Go and other such games. However, the technology has grown beyond the gaming and entertainment sector. Today, AR technology has become the major tool for people and business leaders to attract and engage their target audience. And enjoy a plethora of benefits with which […]

READ MORE
ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

By admin 2 0

ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors. The second guide in the series is dedicated to enterprise SEO tools. With $80 billion predicted to be spent on […]

READ MORE
How is AI being used in Marketing Technology

How is AI being used in Marketing Technology

By admin 2 0

Gartner argues that AI technology will be in almost every new software product by 2020. “Software is eating the world, but AI is going to eat software.” Jensen Huang, NVIDIA CEO. We’ve seen what the experts have to say. Now let’s take a trip back in time and see just how AI came to be […]

READ MORE
Your e-commerce platform questions answered

Your e-commerce platform questions answered

By admin 2 0

The old days of calling up a business or driving to a physical location to hunt down products weren’t all that good. Shopping was a time consuming, and often difficult, process. But the rise of connected devices has completely changed the way we shop and nowadays, 81% of customers whip out their phones or open […]

READ MORE
3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

By admin 4 0

Digital transformation is one of those marketing terms that’s so overused (we’re guilty of it, too) that, what does it even mean anymore? To Scott Brinker, HubSpot’s VP of Platform Ecosystem who is also known as Chiefmartec, the term refers to the way organizations evolve to take better advantage of marketing technology. When he created the now-famous MarTech Landscape […]

READ MORE
The Marketing Technology landscape grows to 6,829 up 27%

The Marketing Technology landscape grows to 6,829 up 27%

By admin Like 0

Scott Brinker has been tracking marketing technologies since 2011 when he first published the now famous landscape containing just 150 technologies. Over the last seven years this number has been steadily increasing and yesterday he released the 2018 landscape, showing a 27% growth YOY with 6,829 recorded technologies — equivalent to the 2011 through 2016 […]

READ MORE
How to find the best marketing platform by asking the right questions

How to find the best marketing platform by asking the right questions

By admin 2 0

It’s not easy nowadays to pick the right marketing platform for your business. Here’s how to make the decision easier. The growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of available options, the harder the choice. According to MarTech […]

READ MORE
ClickZ Bid Management Buyers Guide: Kenshoo Review

ClickZ Bid Management Buyers Guide: Kenshoo Review

By admin 2 0

ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors. The first in the series of ClickZ buyers guides is dedicated to bid management platforms. With over $90 billion spent on […]

READ MORE
ClickZ Bid Management Buyers Guide: Acquisio Review

ClickZ Bid Management Buyers Guide: Acquisio Review

By admin 4 0

ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers to make better decisions about vendors. The first in the series is dedicated to bid management platforms. With over $90 billion spent on paid search in 2017, […]

READ MORE
ClickZ Buyers Guide: Bid Management Tools

ClickZ Buyers Guide: Bid Management Tools

By admin 5 0

This will be the first in a series of guides created using the collective knowledge of the ClickZ community to help our readers arrive at more informed technology decisions. The modern Martech landscape is complex and competitive, making it difficult for marketers to cut through the noise and select the right technology partners. Our buyers […]

READ MORE
5 things to consider when selecting a multi-touch attribution vendor

5 things to consider when selecting a multi-touch attribution vendor

By admin 2 0

The multi-touch attribution (MTA) landscape is complex, spanning a plethora of statistical models and a wide variety of vendors. Equally, brands are fully aware of the importance of accurate attribution to understand their audience and deliver on their business goals. After all, the average consumer visits a retailer’s site 9 times before purchasing and the […]

READ MORE
Why MasterCard sees itself as a technology company first

Why MasterCard sees itself as a technology company first

By admin 4 0

During a WHOSAY event at the ANA Masters of Marketing in Orlando, Florida, Rajamannar elaborated on that with Erin Andrews, the world’s most famous female sportscaster. Digital is at the heart of everything MasterCard does because he’s aware that the world is continuously moving in that direction. And with that in mind, he declares storytelling, a core […]

READ MORE
New: Marketing technology buyer's forums from ClickZ

New: Marketing technology buyer’s forums from ClickZ

By admin 2 0

On Wednesday January 31, ClickZ will host the first in a series of Buyers Forums in New York in partnership with its sister site Search Engine Watch. Due to be followed by a similar event in London on February 21, the inaugural Buyers Forum will see the launch of the ClickZ Buyers Guide to Bid […]

READ MORE
Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

By admin 10 0

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media marketing. He left the company a year ago to pioneer the growth and uptake of blockchain marketing, as the CEO of Never Stop Marketing. He’s back to the risky (but exciting) […]

READ MORE
Blockchain marketing: A look at the technology landscape and emerging players

Blockchain marketing: A look at the technology landscape and emerging players

By admin 7 0

As we covered in part two, advertising will most likely be the first function to be attacked as blockchain, the technology underpinning Bitcoin, enters the mainstream. Why? Simply put, the number of middlemen and the amount of friction makes it ripe for disruption. The good news, as you can see in the first-ever Blockchain Marketing […]

READ MORE
The state of Marketing Technology by Scott Brinker

The state of Marketing Technology by Scott Brinker

By admin 6 0

Marketing technology has seen an impressive growth over the last years. What should we expect next? Scott Brinker, offers his insights. Scott Brinker, Program Chair of MarTech and VP Platform Ecosystem at HubSpot, presented his insights on the state of marketing technology. He is the one who created the popular graphic of the marketing technology […]

READ MORE
Show Buttons
Hide Buttons