Category: Marketing Tools: Analytics

The story of data, Part 5: Where are we going?

The story of data, Part 5: Where are we going?

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Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. […]

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LiveRamp adds outside quality scoring to its third-party data marketplace

LiveRamp adds outside quality scoring to its third-party data marketplace

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For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what it describes as the first data scoring initiative for third-party data segments. The initiative makes […]

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Google to join IAB Europe's Transparency and Consent Framework

Google to join IAB Europe’s Transparency and Consent Framework

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Google will soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just three days before the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). The news was first reported by AdExchanger. The framework is designed in part to allow advertisers and publishers to […]

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Dialpad buys TalkIQ and adds AI to UberConference and other services

Dialpad buys TalkIQ and adds AI to UberConference and other services

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Dialpad, a business communications services firm whose products include business conference provider UberConference, announced this week it has acquired TalkIQ, which provides real-time speech recognition. The resulting combination, Dialpad said, will allow it to deliver VoiceAI that provides actionable intelligence from conversations as they happen. Although Dialpad previously offered voice-to-text transcripts of voice mail, this […]

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Survey: Chasm exists between brands and consumers on data privacy

Senators introduce privacy “bill of rights” to protect consumer data

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Earlier this month, U.S. senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to protect American consumers’ personal data. The Customer Online Notification for Stopping Edge-provider Network Transgressions (CONSENT) Act would require the Federal Trade Commission (FTC) to establish privacy protections for customers of online edge providers like Facebook […]

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

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YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,” […]

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Already doing SEO? Add these two things to optimize for voice search

Already doing SEO? Add these two things to optimize for voice search

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How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what […]

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Facebook moves to 'fix' the News Feed by de-emphasizing commercial content

Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

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Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and […]

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9 steps you can take now to get prepared for GDPR

9 steps you can take now to get prepared for GDPR

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If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are subject to a slew of new rules, which […]

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SEO Ranking factors panel: SMX West session recap

SEO Ranking factors panel: SMX West session recap

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I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. Any discussion of ranking factors raises a lot of emotions and controversy, and this was no exception. It is important to understand how to use information from these types of sessions: None […]

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Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

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Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as […]

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TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink

TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink

By admin 5 0

At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television. Now, TV measurement service TVSquared has announced a new partnership with LiveRamp. For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital […]

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RIP A/B Testing

RIP A/B Testing

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Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]

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Marketing in a distracted, digital world

Marketing in a distracted, digital world

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In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

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Swrve adds support for OTT TV apps

Swrve adds support for OTT TV apps

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Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared […]

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