Category: Marketing Tools: General

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

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In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research firm Forrester predicts that spending for these kinds of tools will grow vigorously over the […]

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Sprinklr adds AI to its customer experience platform

Sprinklr adds AI to its customer experience platform

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Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, called Intuition. It initially tackles […]

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Already doing SEO? Add these two things to optimize for voice search

Already doing SEO? Add these two things to optimize for voice search

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How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what […]

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Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

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Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a consistent and engaging presentation layer across digital channels, whether sites, portals, mobile web or apps, voice agents or other delivery platforms. Research firm Gartner is out with its first Magic Quadrant report on DXPs […]

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The Internet of Things and blockchain tech are made for each other

The Internet of Things and blockchain tech are made for each other

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A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this […]

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Marketers, here are some blockchain terms you might want to know

Marketers, here are some blockchain terms you might want to know

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Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an ecosystem built around blockchain technology is coming to marketing, search and advertising, and new ecosystems bring new vocabularies. Best known as the tech infrastructure behind the cryptocurrency […]

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