Category: Marketing Tools

The story of data, Part 5: Where are we going?

The story of data, Part 5: Where are we going?

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Throughout this Story of Data, we’ve talked about where we are now and how we got here. We’ve questioned who owns data and whether it will ever really be secure. So, what does the crystal ball say about the future of data? Buckle up. No matter what happens, it’s going to be an interesting ride. […]

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LiveRamp adds outside quality scoring to its third-party data marketplace

LiveRamp adds outside quality scoring to its third-party data marketplace

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For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see if the data delivers results. This week, identity resolution provider LiveRamp is out with what it describes as the first data scoring initiative for third-party data segments. The initiative makes […]

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WFA demands that advertisers take actions that promote 'a better marketing ecosystem'

WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

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The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were schooled both verbally and […]

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Dialpad buys TalkIQ and adds AI to UberConference and other services

Dialpad buys TalkIQ and adds AI to UberConference and other services

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Dialpad, a business communications services firm whose products include business conference provider UberConference, announced this week it has acquired TalkIQ, which provides real-time speech recognition. The resulting combination, Dialpad said, will allow it to deliver VoiceAI that provides actionable intelligence from conversations as they happen. Although Dialpad previously offered voice-to-text transcripts of voice mail, this […]

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First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

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In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research firm Forrester predicts that spending for these kinds of tools will grow vigorously over the […]

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Sprinklr adds AI to its customer experience platform

Sprinklr adds AI to its customer experience platform

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Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, called Intuition. It initially tackles […]

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

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YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,” […]

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9 steps you can take now to get prepared for GDPR

9 steps you can take now to get prepared for GDPR

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If you are a US business that just started thinking about how to prepare for the General Data Protection Regulation (GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data of European citizens are subject to a slew of new rules, which […]

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Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

Datorama’s new LiteConnect automatically generates an interactive dashboard for standalone data

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Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign — Facebook spend/results, Twitter spend/results, website display ad performance and so on. Last May, the New York City-based firm launched Datorama Genius, an additional layer of AI that automatically finds insights from data relationships, such as […]

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TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink

TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink

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At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television. Now, TV measurement service TVSquared has announced a new partnership with LiveRamp. For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital […]

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RIP A/B Testing

RIP A/B Testing

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Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]

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4 ways to get more out of Bing Ads

4 ways to get more out of Bing Ads

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Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]

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Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

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Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a consistent and engaging presentation layer across digital channels, whether sites, portals, mobile web or apps, voice agents or other delivery platforms. Research firm Gartner is out with its first Magic Quadrant report on DXPs […]

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For Reduxio's CMO, diversity is key to building a winning marketing organization

For Reduxio’s CMO, diversity is key to building a winning marketing organization

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Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress asking for legislation that would enable Dreamers — undocumented immigrants protected under the DACA program […]

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The Internet of Things and blockchain tech are made for each other

The Internet of Things and blockchain tech are made for each other

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A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this […]

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Marketers, here are some blockchain terms you might want to know

Marketers, here are some blockchain terms you might want to know

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Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an ecosystem built around blockchain technology is coming to marketing, search and advertising, and new ecosystems bring new vocabularies. Best known as the tech infrastructure behind the cryptocurrency […]

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Swrve adds support for OTT TV apps

Swrve adds support for OTT TV apps

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Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared […]

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