Category: Marketing

Working together: Why sales and marketing need to collaborate

Working together: Why sales and marketing need to collaborate

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Our guests in this webinar titled ‘Bridging the gap between marketing and sales: Creating a seamless user experience‘ were Deborah Womack, CRM and Data Director at Ralph Lauren and Mark Bornstein, VP Content Marketing at On24. Modern businesses are awash with big data, however, quality is more important than quantity. The modern CRM allows both […]

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How to bring marketing and sales together to optimize the customer experience

How to bring marketing and sales together to optimize the customer experience

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A modern business understands the importance of offering a seamless customer experience. However, consumers tend to be more demanding nowadays. This brings out the challenge of optimizing your customer journey to ensure that you’re offering a successful multi-channel approach. A successfully optimized customer journey can help your company meet the customers’ demands and meet the […]

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The newsroom approach to brand storytelling

The newsroom approach to brand storytelling

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The eternal appeal of storytelling is easily explained: our brains are wired to follow narratives. As such, we can engage an audience of any size when we manage to grip them with a compelling story that unravels over time through an emotive plot. The application of storytelling skills is widespread in the marketing industry, as […]

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4 Old-School Marketing Tactics Making a Comeback in 2018

4 Old-School Marketing Tactics Making a Comeback in 2018

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Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren’t working. So the try organic posting. But, Facebook organic […]

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6 takeaways from the ClickZ Blockchain Marketing Forum

6 takeaways from the ClickZ Blockchain Marketing Forum

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Attendees were selected from over 300 that registered to ensure that we had a balanced audience for the discussion, and we were delighted to have representatives from GroupM, Publicis, J. Walter Thompson, Google, Christie’s, QVC, Neuberger Berman, Disney, Unilever, Deloitte, Starcom, and many more in the room. Jeremy Epstein, former VP of Marketing at Sprinklr, […]

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The rise of marketing attribution and the benefits for marketers

The rise of marketing attribution and the benefits for marketers

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The marketing landscape becomes more complicated year-by-year with the influence of technology and the new channels that show up. A multi-channel strategy makes it imperative to discover the touchpoints of your work that led to a conversion. And this is the reason why marketing attribution has seen a growth in its prioritization among marketers. Marketing […]

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6 Engagement Marketing Metrics & How to Improve Them

6 Engagement Marketing Metrics & How to Improve Them

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“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while […]

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Manage Marketing Campaigns like a Financial Currency Trader

Manage Marketing Campaigns like a Financial Currency Trader

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KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot […]

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3 Ways You Can Use Sales Automation to Convert More Leads

3 Ways You Can Use Sales Automation to Convert More Leads

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Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal. The problem […]

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The Reason Why All Those Marketing Tactics Keep Failing

The Reason Why All Those Marketing Tactics Keep Failing

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Tactics don’t necessarily fail because they’re bad. They fail because of the context around them. The customer segment was off. The timing was bad. Or the attempt was half-assed. It all works. SEO works. Facebook ads work. Conversion optimization works. But the degree to which they deliver depends wildly on other factors. And the only […]

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Low Sales? Here’s How to Read Minds to Close More Deals

Low Sales? Here’s How to Read Minds to Close More Deals

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People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it. It doesn’t mean you can’t choreograph it ahead of […]

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Using Marketing Analytics to Win at Email Marketing

Using Marketing Analytics to Win at Email Marketing

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You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because […]

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Timely and Relevant Is The Only Message That Matters

Timely and Relevant Is The Only Message That Matters

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During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat […]

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7 Trials and Tribulations Of Email Outreach

7 Trials and Tribulations Of Email Outreach

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It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe. An old-fashioned email campaign can seem like the loneliest method of promotion available in the 21st Century. It’s […]

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5 Post-Purchase Email Campaign Tactics Worth Trying

5 Post-Purchase Email Campaign Tactics Worth Trying

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Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers […]

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What Tinder Can Teach Us About Growth Marketing

What Tinder Can Teach Us About Growth Marketing

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Just in case you’ve been living under a rock for the past five years, Tinder is a hugely popular mobile dating app that matches potential partners based on user data and proximity. Since the application was launched in 2012, it has experienced explosive growth. Within two years, Tinder boasted 800 million swipes every single day. […]

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5 Signs it’s Time for an Email Marketing Makeover

5 Signs it’s Time for an Email Marketing Makeover

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These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of […]

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6 Marketing Tactics You Can Use to Boost Email Subscribers

6 Marketing Tactics You Can Use to Boost Email Subscribers

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If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.” With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016 […]

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How to Turn an Influencer into a Loyal Member of Your Site's Community

How to Turn an Influencer into a Loyal Member of Your Site’s Community

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When you are seeking visibility for a product, brand or website, social media is a clear necessity in your tool belt. Spanning across multiple websites, formats and audiences, the way you structure your website can make all the difference in the world as to your eventual popularity. Perhaps the easiest way to make the most […]

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6 Tips For Sending Your Email Newsletter At The Right Time

6 Tips For Sending Your Email Newsletter At The Right Time

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Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? Usually they’re sent very late at night or extra early in the morning. Which is, funny enough, when most of their audience is sleeping, so we wake up with an overstuffed inbox each morning. […]

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