Category: Marketo

1 Big Takeaway and 5 Quick Observations From Marketing Nation Summit

1 Big Takeaway and 5 Quick Observations From Marketing Nation Summit

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Ccontent is the atomic particle of digital marketing. Or the atomic unit. Or the currency? Whatever you want to call it, there’s been a lot of chatter about how content—not data—is becoming the key barrier to marketing success in the age of fragmented channels, personalization, and digitally enabled customers. That theory became a reality at […]

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Personalized video and the future of marketing

Personalized video and the future of marketing

By admin 5 0

By the time you’ve finished reading this sentence, 30 hours of videos will have been uploaded to YouTube. It sounds like a lot (well, it is a lot) but people can’t get enough video content. As of February, YouTube users were watching nearly 1 billion hours of videos per day. At the same time, personalization […]

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6 changes in marketing measurement that will impact 2018

6 changes in marketing measurement that will impact 2018

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“One of the biggest pitfalls for performance measurement is to measure the ‘part’ with ignorance of the ‘whole,’” wrote Pearl Zhu, author of the Digital Master book series. Her quote perfectly reflects the growing realization of marketing measurement’s critical role. We see a requirement to evolve beyond attributing the value of a conversion to single […]

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