Category: Martech Marketing

RIP A/B Testing

RIP A/B Testing

By admin 5 0

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the […]

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Does trust matter more than growth? Salesforce's Benioff thinks so.

Does trust matter more than growth? Salesforce’s Benioff thinks so.

By admin 3 0

I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst for the entire martech industry. There’s […]

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Preventing a ‘Groundhog Day’ scenario

Preventing a ‘Groundhog Day’ scenario

By admin 3 0

I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to music. The headlines all seem to report on the latest retail fatality, the next big thing to take ad tech by storm or speculation on someone’s love life in […]

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