Category: Martech

Crypto ad-tech: Is the time right?

Crypto ad-tech: Is the time right?

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One of the things we tracked in the Blockchain MarTech Landscape is the growth of crypto-first alternatives to existing tools, technologies, and platforms. Though it may not be the first, it is probably the biggest prize in the Crypto MarTech space, namely Crypto AdTech. One of the things we tracked in the Blockchain MarTech Landscape […]

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3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

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Digital transformation is one of those marketing terms that’s so overused (we’re guilty of it, too) that, what does it even mean anymore? To Scott Brinker, HubSpot’s VP of Platform Ecosystem who is also known as Chiefmartec, the term refers to the way organizations evolve to take better advantage of marketing technology. When he created the now-famous MarTech Landscape […]

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1 Big Takeaway and 5 Quick Observations From Marketing Nation Summit

1 Big Takeaway and 5 Quick Observations From Marketing Nation Summit

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Ccontent is the atomic particle of digital marketing. Or the atomic unit. Or the currency? Whatever you want to call it, there’s been a lot of chatter about how content—not data—is becoming the key barrier to marketing success in the age of fragmented channels, personalization, and digitally enabled customers. That theory became a reality at […]

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Three common obstacles to digital storytelling

Three common obstacles to digital storytelling

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Many businesses are aware of how essential it is to tell a compelling brand story online, but that reality brings with it some challenges too. The competition for attention spans has never been fiercer, while companies continue to adapt to the ongoing changes in consumer behavior. Moreover, 56% of marketers report that siloed tech platforms […]

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New Blockchain MarTech Landscape shows 400% growth in 6 months

New Blockchain MarTech Landscape shows 400% growth in 6 months

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What can we learn from the tremendous growth rate of the blockchain martech landscape? The rise of the blockchain marketing technology landscape has been impressive over the last few months. It was back in September when ‘Never Stop Marketing’ released the first version of the emerging landscape. There were already signs that the early stage […]

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Marketing in the moment: Engaging with modern consumers

Marketing in the moment: Engaging with modern consumers

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Pushing more ads is not the answer; marketers need to get smarter about their approach to deliver personalized experiences at scale. The right AI technology can make the difference, but what should marketers be looking for in solutions aimed to optimize customer experience? Content produced in association with [24]7.ai With an increasing percentage of the global […]

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The state of Marketing Technology by Scott Brinker

The state of Marketing Technology by Scott Brinker

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Marketing technology has seen an impressive growth over the last years. What should we expect next? Scott Brinker, offers his insights. Scott Brinker, Program Chair of MarTech and VP Platform Ecosystem at HubSpot, presented his insights on the state of marketing technology. He is the one who created the popular graphic of the marketing technology […]

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