Category: Measurement and ROI


Why Marketers Need to Think Like Data Scientists (And How to Do It)

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Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.” That distinction matters when you’re talking with executives, says […]

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