Category: measurement

What does the future look like for Snapchat?

What does the future look like for Snapchat?

By admin 1 0

Q1’s earnings reports are out: Facebook had a great quarter and Snap… did not. This, despite the scandals plaguing the former and the latter’s efforts to improve. Over the last few weeks, Snapchat has rolled out new augmented reality features for users, and better location data and unskippable video ads for marketers. Does this mean […]

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ClickZ's most popular articles from January, February and March

ClickZ’s most popular articles from January, February and March

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. January: Top three programmatic trends in 2017 Ten days in, […]

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6 changes in marketing measurement that will impact 2018

6 changes in marketing measurement that will impact 2018

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“One of the biggest pitfalls for performance measurement is to measure the ‘part’ with ignorance of the ‘whole,’” wrote Pearl Zhu, author of the Digital Master book series. Her quote perfectly reflects the growing realization of marketing measurement’s critical role. We see a requirement to evolve beyond attributing the value of a conversion to single […]

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Q+A with Walmart CMO Tony Rogers

Q+A with Walmart CMO Tony Rogers

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Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over the last few years, even […]

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What makes a great digital marketing and analytics shop

What makes a great digital marketing and analytics shop

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There are many qualified marketing and analytics shops that can help your brand elevate its digital success. But what separates the good from the great agencies? It goes beyond having leadership that understands the importance of being data-driven. That’s just part of it. It goes beyond winning awards. While those are wonderful and certainly may […]

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Why do you need a content marketing platform?

Why do you need a content marketing platform?

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The rise of content marketing has elevated it to regal status amongst marketers with many hailing, ‘Content is King, Context is Queen’. Content marketing is a crucial part of building brand awareness, improves your visibility in search rankings, and connects with your customers. In addition, the Content Marketing Institute’s (CMI) latest B2B Content Marketing 2018 report, […]

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