Category: Media

The Chatbot Revolution is Here

The Chatbot Revolution is Here

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When, in seventh grade, I finally had my very first AOL email account, I was quickly pulled into the world of AIM messenger. (I also created an embarrassing pun-based username that I still actively spend hours trying to forget.) Sure, I’d message my friends and work up the nerve to ping my middle school crush […]

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The Best B2B Content, According to The Economist's Top Content Marketer

The Best B2B Content, According to The Economist’s Top Content Marketer

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The Economist’s Mina Seetharaman has a message for brands: If you’re not solving a real problem for people, you shouldn’t create content. “People tend to think about content marketing or branded content as longform advertising,” Seetharaman, the global managing director of marketing solutions, told me. “You really have to look from the outside in. What […]

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Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

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Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg responded later that day with his own post, writing: “Trump says Facebook is against him. Liberals say we helped Trump. Both […]

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How to Create Content That Actually Performs, According to the GM of Vox Creative

How to Create Content That Actually Performs, According to the GM of Vox Creative

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Over the last few years, Vox Creative—the native ad arm of Vox Media—has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio. Its high-quality branded documentary series, like “Two-a-Days” for Russell Athletics, integrate well into Vox’s portfolio of sites. Most notably, the work […]

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According to a Study, There's a Good Chance You'll Click This Headline Because It's 97 Characters

According to a Study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters

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When it comes to writing and editing, my mantra has always been “less, but better.” That also applies to titles. Think of the editor slicing words off the computer screen, trying to chisel out the perfect headline that’s clear and entertaining. Print titles still manage to pull this off, which is probably why I get […]

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