Category: mobile apps

The meteoric rise of mobile ad fraud

The meteoric rise of mobile ad fraud

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It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report from mobile measurement company Adjust found that mobile ad fraud doubled year-over-year during the first […]

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How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

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For a while, Chipotle was the darling of the quick service restaurant (QSR) category, frequently cited as a catalyst in millennials “killing” fast food and casual dining chains. Chipotle was perceived as just as fast but far healthier, in addition to boasting more natural and ethically-sourced ingredients. But after a series of food safety issues, […]

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3 ways Target is trying to become "America's easiest place to shop"

3 ways Target is trying to become “America’s easiest place to shop”

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Today’s tech-savvy consumers demand omnichannel shopping experiences, even if they aren’t familiar with the word “omnichannel.” The brands who are not only surviving, but thriving, in today’s complicated retail landscape understand how to bring online elements to in-store shopping and vice versa. And Target is one of them. Target has had a rough few years, following […]

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4 takeaways from Neiman Marcus' awesome mobile app

4 takeaways from Neiman Marcus’ awesome mobile app

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I was in a department store over the weekend and left empty-handed. I couldn’t find anything and eventually opted to go online instead. Writing about “the new luxury landscape” a few days earlier, I learned a lot about Neiman Marcus’ dedication to omnichannel. And I couldn’t stop thinking about that app and how much better […]

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How Tiffany & Co., Gucci and LVMH are embracing digital transformation

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

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It’s no secret that some industries have embraced digital transformation faster than others. Luxury brands have typically been at the slower end of the scale. Ecommerce democratizes access to products and information. However, for brands like Tiffany & Co., Chanel and Gucci, exclusivity is a good thing. Luxury brands trade on their names. The name […]

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Informed delivery and the omnichannel future of the United States Post Office

Informed delivery and the omnichannel future of the United States Post Office

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When you think of ecommerce, what’s the first name that comes to mind? You probably immediately said “Amazon,” which is a good answer, but this is a trick question. The real biggest name in ecommerce is actually the United States Postal Service (USPS). Last year, American consumers spent more than $453 billion online shopping, a […]

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A look at TradeStation's omnichannel rebrand

A look at TradeStation’s omnichannel rebrand

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When you think about an executive at a financial institution, what mental image immediately comes to mind? You may be picturing a blue suit, but definitely not blue hair. But there TradeStation President John Bartleman was, getting his hair colored in the middle of the Oculus, the futuristic-looking mall at the base of New York City’s World […]

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How USA TODAY is revolutionizing journalism

How USA TODAY is revolutionizing journalism

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The publishing industry is in an interesting place. Monetization has been a challenge since the dawn of digital and Facebook’s recent algorithm change, prioritizing posts from your actual friends, demonstrates just how much publishers need to look beyond ad revenue. While many try to figure out how to create subscription models, USA TODAY is doing […]

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

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Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

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6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

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I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

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How can retailers improve the experience of their mobile apps?

How can retailers improve the experience of their mobile apps?

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It’s been 10 years since Apple and Google launched their respective app stores. There are millions of apps available for download and they account for the majority of our smartphone use. But only a handful of them. Earlier this year, App Annie found that the average person only uses about 10 apps per day. Social […]

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