Category: Mobile Marketing

Using push notifications for mobile app retention

Using push notifications for mobile app retention

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For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or Android device isn’t big enough to house […]

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Apple's WWDC 2018 keynote: An overview of the announcements

Apple’s WWDC 2018 keynote: An overview of the announcements

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Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything […]

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California ballot measure could become 'America's GDPR'

California ballot measure could become ‘America’s GDPR’

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Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare voters into not approving the measure. Proponents present […]

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Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon

Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon

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Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The boosters, industry insiders and developers, see the social benefits, while detractors only half-jokingly predict Terminator-style dystopian futures. Could both be right? Can social and consumer benefits exist even as these new technologies lead to civil […]

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Samsung stung by $539 million jury verdict in Apple patent defeat

Samsung stung by $539 million jury verdict in Apple patent defeat

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In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean company. Earlier today, Apple was granted $539 million by the federal jury in the US. Originally, Apple won a 2012 federal jury verdict of more than $1 billion for various patent and design infringements […]

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Report: Google Home beats Amazon Alexa in Q1 global device shipments

Report: Google Home beats Amazon Alexa in Q1 global device shipments

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According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and the UK. According to the report, Google Home grew 483 percent (from a much smaller […]

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Report: Cost to drive store visits varies widely by category, mobile most efficient channel

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

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Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web […]

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Australian privacy regulators examining Google's Android location-data collection

Australian privacy regulators examining Google’s Android location-data collection

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European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a market competition report to Australian regulators that asserts, “Alphabet receives detailed information about people’s internet […]

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Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

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iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week. That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding them to its Google Pay mobile digital wallet, complementing the existing wallet-based coupons and loyalty […]

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Google releases Android Go edition for India's 400 million internet users

Android P: AI inside and simplification outside

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Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the new OS promises to be simpler for users and more sophisticated on the inside, with a healthy dose of AI, of course. Beta access to P is available to owners Google’s Pixel phones, […]

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Google announces ads updates for app developers at Google I/O

Google announces ads updates for app developers at Google I/O

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With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion […]

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Google betting its Assistant can close the wearables gap with Apple

Google betting its Assistant can close the wearables gap with Apple

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Right now, Apple is winning the battle of the smartwatch vs. Google. Google is betting that the Assistant can close the gap. Android-based smartwatches historically have offered a weaker user experience than Apple Watch, though their third-party ecosystem of designs offers a wider variety of styles and prices. In 2015, Google made then Android Wear, […]

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Report: Millennials least influenced by retail advertising, most active tech adopters

Report: Millennials least influenced by retail advertising, most active tech adopters

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It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report (registration required), based on a survey of 1,500 US consumers in March, is called “The Store of the Past Meets The […]

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Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

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Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion on ads on Facebook, which was up a whopping 50 percent vs. a year ago. […]

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Survey: Chasm exists between brands and consumers on data privacy

Survey: Chasm exists between brands and consumers on data privacy

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Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being […]

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How AI and CLV help app marketers drive business growth

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

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Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs). Eight in 10 US mobile digital display ads are traded programmatically, […]

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Apple iOS 11.3: Business Chat and privacy as a marketing tool

Apple iOS 11.3: Business Chat and privacy as a marketing tool

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Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question and worthy of separate consideration. The two features I want to discuss here are Business […]

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Delivering optimized media-rich content for mobile

Delivering optimized media-rich content for mobile

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We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]

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Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy

Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy

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And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and Twitter executives on data privacy issues, triggered by the Cambridge Analytica data-mining controversy, which, as far as we know, has nothing to do with Google or Twitter. Facebook CEO Mark Zuckerberg said this past weekend that […]

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Do or die? Session recap from SMX West

Do or die? Session recap from SMX West

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The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed to speed up web pages on mobile devices. Google has actively been pushing adoption of AMP but due to the many challenges inherent to migrating to AMP, adoption has been slow. […]

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Automated, multichannel display advertising for small businesses finally coming to fruition

Facebook owns the top mobile app in 10 out of 13 countries measured

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Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on desktop, smartphone and tablet in 13 international markets, including the US, the UK, Canada, India, Brazil, Western Europe and several other countries. Digital media growth is still being driven by mobile, and mobile-only consumption […]

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How AI and CLV help app marketers drive business growth

Facebook leads other platforms for app-install ROI in performance index

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According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says […]

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers, according to new research from Kiip

[Study] Capitalizing on “mobile moments” is the key to connecting with consumers, according to new research from Kiip

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It’s one of the biggest cliches around: Marketers should aim to reach the right consumer at the right place at the right time. But part of what makes it so prevalent is that, well, it’s true. Marketers absolutely should aim for that. However, the proliferation of mobile devices makes it easier said than done. Though […]

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Engaging at each level of the consumer journey

Engaging at each level of the consumer journey

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Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins when a consumer has a need or desire for a certain item. Successful brands may prevail at being part of the shopping experience up until they get buyers into stores and, ultimately, in line at the cash register. […]

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Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

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Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and […]

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Google releases Android Go edition for India's 400 million internet users

Google releases Android Go edition for India’s 400 million internet users

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Kashin / Shutterstock.com Google has released Android Oreo (Go edition), which is part of the larger Android 8.1 release. The new version of Android is optimized for devices with less than 1GB of memory and markets that have lower bandwidth or unreliable connections. While the OS update is global, the market specifically being targeted is […]

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Marketing in a distracted, digital world

Marketing in a distracted, digital world

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In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

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Geolocation-Based Marketing in 2017: The Impact on Businesses

Geolocation-Based Marketing in 2017: The Impact on Businesses

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The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are thanks to geolocation technology means that a new marketing opportunity has emerged that can maximize the return you invest in marketing. Now, companies can leverage geolocation-based marketing to […]

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