Category: Modern Marketing in Action

Tips for the Right Marketer Mindset in 2018

Tips for the Right Marketer Mindset in 2018

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The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of the 21st century, however, is change. In this rapidly changing technological and social environment there are new pitfalls and problems appearing every day to […]

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Building the Foundation of Digital Marketing Success

Building the Foundation of Digital Marketing Success

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Welcome to the first installment of Makers of Modern Marketing at Oracle! A brand new blog series featuring interviews with the creators, architects and risk-takers behind marketing at Oracle. This series gives readers a peek into how marketers inside Oracle are applying our own products (“drinking our own champagne” as some might say) to drive […]

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Here are the 2018 Markie Award Finalists

Here are the 2018 Markie Award Finalists

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We are excited to announce the Markie Award finalists for 2018! This year marks the 12th year that we have celebrated the best in Modern Marketing. We were pleased to invite Oracle Commerce customers to submit for a Markie Award and they proved that great marketing can be done with Oracle Commerce products, too! A […]

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The Holiday Season Is Here, Are You Ready?

The Holiday Season Is Here, Are You Ready?

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The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and know that probably all of you already have, we have outlined some key tips and trends to enhance your holiday preparedness efforts. The time is especially ripe, as one […]

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Dear marketers: An open letter about the other side

Dear marketers: An open letter about the other side

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Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have. You have to think of them as someone who already knows your company (albeit, to a […]

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