Category: Modern Marketing Resources

Sara Shuman

Sara Shuman

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Welcome to another edition of the Makers of Modern Marketing at Oracle, our blog series highlighting the people behind the marketing at Oracle. We’re giving readers a sneak peek into how marketers at Oracle apply their own products to drive innovation and build the future of digital marketing. Recently, we sat down with the charming […]

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Storytelling in the Age of Social

Storytelling in the Age of Social

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Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand. It helps give products and services an identity. Many think marketers have […]

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave

From Direct Mail to Predictive Intelligence: Riding the Technology Wave

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Makers of Modern Marketing: Bence Gazdag Welcome back to the Makers of Modern Marketing at Oracle! A new blog series dedicated to the drivers, architects, and risk-takers behind marketing at Oracle to give readers a peek into how they are applying our own products to drive innovation and build the future of digital marketing. This […]

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Picking Up the Pieces: How Companies Rebuild Brands Post-Crisis

Picking Up the Pieces: How Companies Rebuild Brands Post-Crisis

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Every company makes mistakes every now and then. It’s inevitable. Whether it’s a marketing campaign that falls flat and generates backlash, a serious collapse in services or a faulty product, it’s bound to happen sometime. Careful vigilance will prevent many of these disasters before they explode, but eventually one will get through and everything will […]

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Is Content Marketing Still Relevant In Today’s Marketing World?

Is Content Marketing Still Relevant In Today’s Marketing World?

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Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious pace. Content marketing has become the new marketing paradigm, pushing aside former marketing favorites such as search engine optimization (SEO). Understanding paradigm shifts in […]

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How To Win The Markie Award

How To Win The Markie Award

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Honoring excellence in marketing since 2007, Oracle’s Markie Award is a recognized global pillar of success. Companies of all sizes share their most innovative and successful campaigns in Omni-Channel Marketing, Content Marketing, Social Marketing, Data Management & Advertising, Web Optimization, Marketing Innovation and Analytics. With over 600 entries each year, becoming a Markie finalist or […]

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Tips for the Right Marketer Mindset in 2018

Tips for the Right Marketer Mindset in 2018

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The new media environment is here. Or really, it’s been here long enough already that we should be used to it by now. The one constant in the marketing world of the 21st century, however, is change. In this rapidly changing technological and social environment there are new pitfalls and problems appearing every day to […]

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What is a Reputation Management System & Do You Need One?

What is a Reputation Management System & Do You Need One?

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Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. These platforms can be classified under one of the following: 1.    Online Review Communities: With the growth of ecommerce platforms, reviews from other buyers/users today plays a big part in a prospect’s buy decision. Prospects are expected to […]

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Here are the 2018 Markie Award Finalists

Here are the 2018 Markie Award Finalists

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We are excited to announce the Markie Award finalists for 2018! This year marks the 12th year that we have celebrated the best in Modern Marketing. We were pleased to invite Oracle Commerce customers to submit for a Markie Award and they proved that great marketing can be done with Oracle Commerce products, too! A […]

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3 Digital Trends Driving Improved Customer Experience in 2018

3 Digital Trends Driving Improved Customer Experience in 2018

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Customer Experience (CX) is not just a buzz word. Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising and consumers are distracted and exposed to several media, devices and a lot of information. In this complex ecosystem, CX is becoming crucial for companies in order to differentiate themselves, […]

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Why putting the business focus on experience pays off

Why putting the business focus on experience pays off

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Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that many are taking a purely conversion-centric approach. As more brands make the shift into the digital space, it’s important to prevent tunnel vision when it comes to customer […]

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Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)

Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)

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Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training event across multiple Oracle Customer Experience (CX) platforms. The Pre-Conference Education event takes place on Monday, April 9 and Tuesday, April 10, prior to the conference opening keynote. Marketing cloud sessions, including courses on Eloqua, […]

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Are You Tracking Your Content Marketing’s Effectiveness Yet?

Are You Tracking Your Content Marketing’s Effectiveness Yet?

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In my recent blog post I shared with B2B marketers 5 Steps to Content Marketing Success in 2018 and the ultimate key to success: a documented strategy. But would you be surprised if I tell you that only 35% of organizations measure the return on investment (ROI) of its content marketing efforts? This is according […]

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What we think about Google’s AMP for Email

What we think about Google’s AMP for Email

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Heard about Google’s recently announced AMP for Email project? AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices. A few weeks ago, Google announced they’ll be bringing this same technology to inboxes, allowing for what they’re calling “engaging, interactive, and actionable email experiences.” Currently being tested […]

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Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

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We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America), 62% of the most successful B2B content […]

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4-Step Content Marketing Process to Grow Your Business

4-Step Content Marketing Process to Grow Your Business

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Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without. After reading recommendations on a blog, 61% of U.S. […]

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How To Use CRM Data Mining For Smarter Content Marketing

How To Use CRM Data Mining For Smarter Content Marketing

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Content marketing isn’t easy to do. There’s no doubt that it’s effective, but it’s very hard to do it well. It’s a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it – and want another. Despite this, content marketing is still an important part of […]

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