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How to measure a multi-channel marketing strategy

How to measure a multi-channel marketing strategy

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Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different channels? It’s not enough nowadays to promote your brand in one channel if you want to maximise your brand’s exposure. Marketers know that a successful digital strategy involves a combined use of […]

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The future of retail: How IoT is transforming the retail industry

The future of retail: How IoT is transforming the retail industry

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Over the past 20 years, the traditional retail landscape has dramatically changed, providing companies with innovative opportunities to collect and analyze data and ensure successful targeting across various channels. A growing need to increase customer loyalty and deliver the best in-store experience is driving the adoption of The Internet of Things (IoT) in the retail […]

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Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

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It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

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