Category: multi-touch attribution

4 questions to answer before picking the right attribution model for your business

4 questions to answer before picking the right attribution model for your business

By admin 1 0

The right marketing attribution model can lead to useful insights that can shape your next tactics and bring even more successful results. The wrong marketing attribution model may not necessarily ruin your strategy, but it won’t help you understand which channels helped you achieve your goals. This leads to wasting time and budget into a […]

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Why do you need multi-touch attribution?

Why do you need multi-touch attribution?

By admin 3 0

The increasingly complex nature of the customer journey – which now spans multiple devices, channels and sessions – is becoming harder than ever to untangle. So, in order to be able to optimize marketing activities, marketers need to be able to identify which of their channels are working, and which are not. This is where multi-touch […]

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6 changes in marketing measurement that will impact 2018

6 changes in marketing measurement that will impact 2018

By admin 4 0

“One of the biggest pitfalls for performance measurement is to measure the ‘part’ with ignorance of the ‘whole,’” wrote Pearl Zhu, author of the Digital Master book series. Her quote perfectly reflects the growing realization of marketing measurement’s critical role. We see a requirement to evolve beyond attributing the value of a conversion to single […]

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