Category: Netflix

Can artificial intelligence create content as well as a human?

Can artificial intelligence create content as well as a human?

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Artificial intelligence is undeniably going shape the future in a huge way. It’s already playing a role in our everyday lives; have you watched Netflix or Googled anything lately? But of course, as companies invest more in AI, the question of “But will it take our jobs?” is always lurking in the background. A Gallup […]

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Chase CMO Kristin Lemkau and the evolution of the ad unit

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One of the world’s largest financial institutions, JPMorgan Chase is obviously known more for money than media. But CMO Kristin Lemkau still sees, and is excited about, the bank’s future as more of its own media company. Since anyone can put anything on YouTube, digital technology has democratized distribution. Chase already has that and now […]

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Leading by example, compact content and other insights from Freedman International’s Global Marketing Trends study

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As technology brings the world together, faster, it’s becoming increasingly important to understand how to build a global brand. A brand that is recognized and understood in multiple countries and languages, but that can also adapt to local opportunities. So how can marketers identify best practices and learn from their peers, to create powerful global […]

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[Study] 95% of marketers are banking on live video this year

[Study] 95% of marketers are banking on live video this year

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2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” because it’s the most popular form of content. In a week, we collectively watch 1 billion hours worth of Netflix. We watch that much YouTube content in a […]

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Why MasterCard sees itself as a technology company first

Why MasterCard sees itself as a technology company first

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During a WHOSAY event at the ANA Masters of Marketing in Orlando, Florida, Rajamannar elaborated on that with Erin Andrews, the world’s most famous female sportscaster. Digital is at the heart of everything MasterCard does because he’s aware that the world is continuously moving in that direction. And with that in mind, he declares storytelling, a core […]

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Personalized video and the future of marketing

Personalized video and the future of marketing

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By the time you’ve finished reading this sentence, 30 hours of videos will have been uploaded to YouTube. It sounds like a lot (well, it is a lot) but people can’t get enough video content. As of February, YouTube users were watching nearly 1 billion hours of videos per day. At the same time, personalization […]

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Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

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It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

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How Netflix personalizes title images

How Netflix personalizes title images

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The visual cortex takes up 30% of the human brain, so people naturally process images 60,000 times faster than text. As a result, we’re all guilty of judging books by their covers, which is a crucial element of Netflix’s engagement strategy. Netflix has a seemingly unlimited supply of content, which can be a double-edged sword. […]

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Real-time relevance and predicting purchases

Real-time relevance and predicting purchases

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It’s common for consumers to receive promotions from retailers after they’ve made a purchase. But wouldn’t people find that promotion more valuable in real time, when they’re actually in the store? Fifty-eight percent of consumers think so, according to Eagle Eye Research. This highlights the evolution of real-time marketing, which is particularly important when reaching […]

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How the GDPR promises to improve personalization

How the GDPR promises to improve personalization

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When the General Data Protection Regulation (GDPR) goes into effect in May, marketers will need explicit consent from EU residents to store or use any of their data. The regulation comes with a hefty fine, so marketers have at least 20 million reasons to comply. This will ultimately result in greater transparency and greater trust, which […]

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