Category: Oracle Marketing Cloud

Cannes Lions

Cannes Lions

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In a little more than a week, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for its annual International Festival of Creativity on communication, commerce, data, and design. The festival will be packed with executives from the world’s top advertising agencies and influential marketers from a host […]

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What GDPR Means for CMOs: Is All the Hype Justified?

What GDPR Means for CMOs: Is All the Hype Justified?

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By Mark de Groot, Marketing Director, EMEA CX, Marketing Apps & CRM – Regional, Oracle As a direct link to customers and their data, marketers will be uniquely affected by GDPR. In this Q&A, Oracle’s Marie Escaro and Kim Barlow discuss how GDPR affects marketing teams. How Seriously Should Marketers Take GDPR Compliance? Kim: European […]

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave

From Direct Mail to Predictive Intelligence: Riding the Technology Wave

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Makers of Modern Marketing: Bence Gazdag Welcome back to the Makers of Modern Marketing at Oracle! A new blog series dedicated to the drivers, architects, and risk-takers behind marketing at Oracle to give readers a peek into how they are applying our own products to drive innovation and build the future of digital marketing. This […]

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Picking Up the Pieces: How Companies Rebuild Brands Post-Crisis

Picking Up the Pieces: How Companies Rebuild Brands Post-Crisis

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Every company makes mistakes every now and then. It’s inevitable. Whether it’s a marketing campaign that falls flat and generates backlash, a serious collapse in services or a faulty product, it’s bound to happen sometime. Careful vigilance will prevent many of these disasters before they explode, but eventually one will get through and everything will […]

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Great customer experiences rely on robust identity management

Great customer experiences rely on robust identity management

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With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure. Put simply, without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi […]

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Is Content Marketing Still Relevant In Today’s Marketing World?

Is Content Marketing Still Relevant In Today’s Marketing World?

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Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious pace. Content marketing has become the new marketing paradigm, pushing aside former marketing favorites such as search engine optimization (SEO). Understanding paradigm shifts in […]

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Forget The Hype And Really Understand What AI Can Do For You

Forget The Hype And Really Understand What AI Can Do For You

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Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity. But according to the latest research, marketers who successfully adopt and adapt artificial intelligence into their digital marketing strategy will most certainly rise above the rest. eMarketer recently published a report, Artificial Intelligence for Marketers in 2018: Finding […]

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Here are the 2018 Markie Award Finalists

Here are the 2018 Markie Award Finalists

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We are excited to announce the Markie Award finalists for 2018! This year marks the 12th year that we have celebrated the best in Modern Marketing. We were pleased to invite Oracle Commerce customers to submit for a Markie Award and they proved that great marketing can be done with Oracle Commerce products, too! A […]

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3 Digital Trends Driving Improved Customer Experience in 2018

3 Digital Trends Driving Improved Customer Experience in 2018

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Customer Experience (CX) is not just a buzz word. Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising and consumers are distracted and exposed to several media, devices and a lot of information. In this complex ecosystem, CX is becoming crucial for companies in order to differentiate themselves, […]

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Why putting the business focus on experience pays off

Why putting the business focus on experience pays off

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Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that many are taking a purely conversion-centric approach. As more brands make the shift into the digital space, it’s important to prevent tunnel vision when it comes to customer […]

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Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)

Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)

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Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training event across multiple Oracle Customer Experience (CX) platforms. The Pre-Conference Education event takes place on Monday, April 9 and Tuesday, April 10, prior to the conference opening keynote. Marketing cloud sessions, including courses on Eloqua, […]

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What we think about Google’s AMP for Email

What we think about Google’s AMP for Email

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Heard about Google’s recently announced AMP for Email project? AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices. A few weeks ago, Google announced they’ll be bringing this same technology to inboxes, allowing for what they’re calling “engaging, interactive, and actionable email experiences.” Currently being tested […]

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